What is Pega?

Digital transformation with Pega  By Michael D. Corbin Pega is a business process management (BPM) platform that’s been around for 30+ years – yet when I polled my peers in the technology industry, 90% of them hadn’t even heard of it. We’re a group that prides ourselves on being up on all the coolest new tech, so the fact that nearly all of us had never heard of Pega BPM came as …

Sales and marketing alignment: Are your ducks in a row?

By now you’ve put together your 2020 IT budget, prioritized your infrastructure needs for this year, and assembled your technology roadmap. But ask yourself one important question: Are your CRM tools aligned with your marketing automation and sales processes? Sales and marketing: 1 + 1 = 3 Customer relationship management (CRM) software is a great sales tool for identifying new …