What is Pega?

Digital transformation with Pega  By Michael D. Corbin Pega is a business process management (BPM) platform that’s been around for 30+ years – yet when I polled my peers in the technology industry, 90% of them hadn’t even heard of it. We’re a group that prides ourselves on being up on all the coolest new tech, so the fact that nearly all of us had never heard of Pega BPM came as …

Don’t play games with your data

Remember the game Telephone you probably played when you were a kid? You’d sit in a line and whisper a sentence to the person next to you. They then whispered it to the person next to them. By the end, the message was garbled beyond recognition, and everyone laughed themselves silly. Garbled data may be fun when you’re playing Telephone, …

Sales and marketing alignment: Are your ducks in a row?

By now you’ve put together your 2020 IT budget, prioritized your infrastructure needs for this year, and assembled your technology roadmap. But ask yourself one important question: Are your CRM tools aligned with your marketing automation and sales processes? Sales and marketing: 1 + 1 = 3 Customer relationship management (CRM) software is a great sales tool for identifying new …