Part 2: What keeps you up at night?


Amazon. Apple. Google. Microsoft.

These tech giants share much more than their humble garage beginnings. Each of the entrepreneurs behind these companies started small and built their empires with strong processes, the right team and by maintaining a steady eye on the future.

There’s no doubt these businesses had contingency plans and projections for their business one, five, 10 and 25 years down the road to ensure they were equipped to scale. Scalability refers to a business’s ability to “adapt, expand and upgrade.” According to Visual Capitalist, your business likely isn’t scalable if:

  • Internal systems aren’t designed to grow
  • Operating costs rise as your business grows
  • You’re still doing everything yourself

Scaling your business can be challenging, but it doesn’t have to be. If you’re ready to take your organization to the next level, it’s time to evaluate your tech.

A proactive approach

A great deal of business planning involves being proactive, not reactive, to growth and change. The decisions you make now will invariably have a long-lasting impact on your company. Without a roadmap to guide you along the way, you may find yourself making quick decisions without careful consideration, costing you – and your business – in the long run.

For example, if you’re seeking a more robust CRM tool or looking to modernize existing programs, your organization can take a proactive approach to growth with an IT partner to help define short-term and long-term goals, and develop a plan for success. By laying out a forward-thinking roadmap, you can ensure your business grows to support that next hire or additional service line to cultivate future growth.

Gaining a market edge

There are 30.2 million small businesses in the United States, which account for 99.9% of businesses nationwide. Odds are there are other organizations out there with similar models doing similar work.

Whether you’re interested in gaining that competitive edge or the solution you need doesn’t yet exist, custom applications will allow you to build a differentiator that separates you from the competition, eliminates redundancy, enhances your processes, and increases customer satisfaction—improving your margins and creating space for your organization to scale accordingly.

Industry perspective

The outsourcing movement has opened the door for organizations of all sizes to get expert-level strategy to drive development at a fraction of the cost. With more than a decade of industry experience, we know what works and can deliver you peace of mind. Our experts study your business goals and drivers for today and for the future to serve as an unbiased sounding board, helping you scale your technology appropriately to move your organization forward.

At INNOVA, experience runs deep. Our team has the technical depth and expertise to understand your pain points and develop a strategic roadmap for your organization. Whether you’re looking for a trusted partner to provide high-level IT strategy, custom application development or advice on getting the most out of your existing Microsoft business applications, we can design a custom roadmap to successfully scale your organization.

This is the second blog in our “What keeps you up at night?” series, exploring the concerns business leaders face with their IT systems and processes. Read last month’s blog on budget & resource constraints, and check back next month for our blog on cybersecurity.

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