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Low Code No Code Approach

By Yossarian Silano For the last several weeks I’ve been partnered with INNOVA Consulting Group through the Hiring our Heroes Fellowship program. INNOVA has taught me a lot about business in general, but my particular focus has been on working toward becoming a Pega Certified Business Architect (PCBA). I don’t have an IT background, and I don’t write code, but …

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What is Pega Customer Service?

By: Bruce Scott Proactive service for today’s digital customer For customer experience leaders, the days of reactive service are long gone. Instead, today’s world is digital and proactive: Your customers expect frictionless service on whatever device is closest to them. In fact, Gartner predicts that by 2022, 70% of all customer interactions will involve digital channels – including messaging, live …

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Standardize and Automate Sales with Pega

By Bruce Scott and Michael Corbin Pega Sales Automation is the only solution that truly automates the sales cycle, leading to more effective sales reps, better customer relationships, and ultimately, more sales. While there are many CRM platforms and sales automation solutions available, only Pega’s AI solution can intelligently guide sales professionals from lead to close and automate the sales …

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What is the Pega CRM Suite?

By Michael Corbin According to Bain & Company, customer relationship management (CRM) is a “process companies use to understand their customer groups and respond quickly—and at times, instantly—to shifting customer desires.” It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Within the Pega …

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What is Pega Marketing Automation?

By Michael Corbin To organizations, marketing automation refers to software platforms and technologies designed to help them more effectively market across multiple online channels and to automate repetitive tasks. To their customers, marketing automation is what drives personalized experiences with the brand, giving them the right information at the right time. Not only is it what we’ve come to expect …