Remember the game Telephone you probably played when you were a kid? You’d sit in a line and whisper a sentence to the person next to you. They then whispered it to the person next to them. By the end, the message was garbled beyond recognition, and everyone laughed themselves silly.
Garbled data may be fun when you’re playing Telephone, but not so much when you’re running a business. Many companies are still using separate CRM, accounting and e-commerce systems, which means data often has to be manually transferred from one system to the next—kind of like a game of Telephone.
No matter how careful you are, when data transfer is handled by people, some mistakes are inevitable. And those mistakes can lead to lost time, wrong orders and dissatisfied customers. No one is laughing themselves silly at the end.
Separate systems aren’t just a problem when it comes to data transfer, though. Those systems can keep your company from growing and you from making the best decisions. When the data you need to make the best choices isn’t readily available, it can stunt your business’s growth.
All those problems are avoidable, however, with a cloud-based ERP system that ties all the disparate parts of your CRM, accounting and e-commerce systems together.
Streamline your process with Business Central
Implementing Dynamics 365 Business Central can connect those systems so everyone can access the needed data without having to manually transfer it from one system to another. By storing all the data in the cloud, it’s securely available for whomever you authorize to access it.
Business Central is a proven solution that reduces error and duplicate efforts, saving your company time, frustration and money while freeing up key personnel to work on more important tasks than data entry.
Improve customer experience
Customer experience is central to your success, and when you have separate systems trying to work together, it creates a less-than-optimal customer experience. “The siloed approach can lead to a disjointed customer experience that impacts conversion and retention rates,” says marketing expert Ronald Dod.
When you implement Business Central, your customers get better service. Because the data updates to all systems in real time, customers can see what you actually have in inventory. Shipping times can improve, and invoices can be created more quickly.
All that available data also lets you create a customized experience for each customer. Because you know their purchasing preferences, you can suggest other purchases or offer discounts for high-volume clients in a timely manner. Customer and sales information are all linked together in real time.
Business Central can also prioritize sales leads based on revenue potential as well as speed up the time it takes to respond to a sales inquiry, making your sales team more efficient and effective.
Speed up logistics
With Business Central, you’ll have at your fingertips all the data you need to improve warehouse and shipping protocols. Speed up shipping by using the data to choose the warehouse closest to the customer. You’ll also be able to track inventory and improve warehouse efficiency.
Business Central also helps with logistics related to ordering and manufacturing. You can anticipate your future needs and set your ordering or manufacturing schedule accordingly.
Get the big picture
It can be difficult to see the big picture of your company when data from different departments is kept in different systems, creating data silos. Pedro Ferreira, associate professor of information systems at Carnegie Mellon University, explains why this problematic:
“Silos of data usually prevent organizations from understanding that changing one part of the system affects other, potentially remote parts of their system. .Because the changes in the data do not flow from one dataset to the next, one observes change but is unable to track why and how changes cascade.” Implementing Business Central won’t just eliminate silos, it will help you see the big picture for your business. With business intelligence tools that connect data across accounting, sales, purchasing, inventory and customer transactions, you can make the best decisions for the health and growth of your company.
Let INNOVA Consulting Group help you avoid playing Telephone with your data by implementing Business Central at your company. Our talented team of experts will have your business up and running quickly and easily so you can focus on taking your company down the road to success.